Good eCommerce branding is memorable for the long term, which  creates equity  in a business. It is critical for growth so that your brand doesn’t rely on a single product for your company’s success. Independent of a product’s existence, your brand will give people positive, trusted associations forever Business-to-Business (B2B) A B2B ecommerce is a business that is selling to another business. This could be a physical product, like raw building materials, or a service. It could also take the form of a digital product or service.