Social Media Strategy

 

#1. Set a Goal and a Budget 

Every business needs a direction. Every marketing campaign needs to start with a goal and a budget. 

This is perhaps the only free marketing strategy in the world. 

Without a goal and a budget, it becomes exceptionally difficult to determine whether or not your campaign was successful. 

#2. Build Your Influence 

The most successful marketing campaigns help you achieve the highest ROI. Once you build your influence, you can use many more powerful marketing strategies. 

 
 #3. Champion One Social Channel 

With the undeniable potential of social media marketing as a small business marketing strategy, it can be tempting to try and find success on as many social platforms as possible. 

#4. Build Rapport through Email 

With 59% of marketers claiming that email is their most effective marketing channel for revenue generation, this is one strategy that you don’t want to ignore. 

#5. Blog Strategically 

starting a blog is one of the absolute best ways to drive targeted traffic to your website. 

#6. Leverage Social Media Advertising 

Social media has certainly changed the game as far as how modern-day marketing works. 

But while many small businesses focus their efforts on the free and low-cost marketing opportunities that social media platforms offer, ads have also proven effective to drive ROI. 

#7. Woo Your Audience 

Storytelling is a powerful for any marketer. It can drive up the conversion rates by as much as 400%. 

While it can be difficult to measure, there’s little doubt that storytelling can be an effective way to market your business and attract a loyal following. 

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